Use this stuff:

Maybe you’re just getting into your real ales and want something non-offensive on your taste buds, something that invites you into our wonderful world of Craft Ale. 

You’ve moved on from the, lets say, standard ales, and you're looking for something to broaden your horizons. New hops, new flavours, you could say the experimental stage has started to takeover.

Who cares about Mosaic hops and subtle Citra, this section is for those who, in all honesty, really don’t care about their liver. Flavours that shouldn’t work and ABVs reaching disgusting heights, what more could you want?